Patent Abstract

Disclosed is a system, method and apparatus for opinion polling of  broadcast or live streamed media. The scalable system enables real time  analysis and display of continuously updated audience opinion data. 

A computing device with a touchscreen may be used to input personal  opinion, view program content, and observe compiled audience reaction,  simultaneously. Content and reaction may also be viewed separately.  Granularity of data is substantially improved as is nuanced  comprehension of responses. Iterative opinion input is enabled, in both  numerical rating and textual comment. Unsolicited, top-of-mind audience  reaction is accommodated while latency is reduced to a near  conversational level. 

A rich consumer data base may be correlated to  opinion. The apparatus enabling system function communicates tactilely  to the user the opinion being output by the device.  

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